Notes & insights

Ideas

Marketing, AI, web strategy, and the occasional honest take on what actually works.


The new Bronstad Design homepage after its WordPress to PHP redesign

What a Small Business Website Redesign Really Buys You

I rebuilt my own website by hand - lean PHP instead of bloated WordPress - then raced the old homepage against the new one on Google's speed test. Here's what a redesign actually buys you.

Digital marketing business plan built with AI

How I’m Scaling My Digital Marketing Business Plan With AI (And The $20K Lesson)

I put the four biggest AI platforms - Grok, Gemini, Claude, and Copilot - through the same business planning task. The results were not what I expected. One of them found me $20,000 in potential tax savings.

Illustration of migrating a website to a new web host

Thinking of Switching Web Hosts? Here’s the Real Deal

I recently went through a host migration myself. Here's what actually matters - and what the hosting companies don't tell you upfront.

Signpost pointing toward different AI marketing tools

How to Choose the Right AI Marketing Tools for Your Business

Artificial intelligence is changing marketing fast. But with hundreds of tools available, choosing the right ones is harder than it looks. Here's a segment-by-segment breakdown.

BronstadDesign.com homepage before its AI-assisted redesign

BronstadDesign.com Gets a Modern Website Redesign with AI

I used AI to analyze my own site. The results were eye-opening. Here's what it found - and what I did about it.

Building a reusable Gemini AI Gem prompt

How to Use Gemini AI to Build Complex Multi-Prompts (Gems) and Create Images

Gems are reusable AI prompts that can automate repetitive tasks. Here's how I'm using them to save hours every week.

Debunking common myths about AI in marketing

Debunking Common Myths About AI in Marketing

AI has transformed marketing, but the misconceptions about what it can actually do are everywhere. Let's clear some of them up.

When It Snows, Make Snow Cones

Lessons from a year of unemployment - and what it taught me about resilience, reinvention, and making the most of a bad situation.

AI personalization tailoring content to individual users

AI Personalization in Action

In today's digital landscape, AI personalization has become the cornerstone of user experience. Here's what small businesses can learn from how the big players do it.

Measuring the impact of AI on marketing ROI

The Impact of AI on Marketing ROI: How to Measure Success

AI is changing the math on marketing spend. But measuring that impact requires asking different questions than most businesses are used to.

StarTime website, a long-running marketing project

The Accidental Fractional Marketing Guy

How I built a marketing machine that nearly runs itself - and how that experience turned into a career helping small businesses do the same.

A practical guide to AI-powered content creation for marketers

AI-Powered Content Creation: A Practical Guide for Marketers

The marketing landscape is changing faster than ever. Here's a practical guide to using AI for content without losing your voice.

Preserving a human future while embracing artificial intelligence

How Can We Preserve a Human Future While Embracing Artificial Intelligence?

A look at the long-term coexistence of humans and AI - and what it means for businesses building on these tools today.

Stained-glass depiction of the Parable of the Sower, Mark 4

Road-y, Stone-y, Thorn-y or Good? Mark 4:1-20

A study on the Parable of the Sower and what it says about where we put our attention.

Illustration for a study of Mark 3:31-35

My Bros - Mark 3:31-35

Notes from Mark's Gospel on what it means to be part of something bigger than yourself.

Illustration for a study of the unpardonable sin, Mark 3:22-30

The Unpardonable Sin

A careful look at Mark 3:22-30 - the scribes from Jerusalem, the accusation, and what it actually means.

A letter of recommendation

Letter of Recommendation

A letter I held onto for years. It's nice to hear what other people think of you - especially when you're starting over.

Annual Review

Found this while digging through old files. A reminder that where you started doesn't determine where you end up.

"What do you do?"

I help small to medium-sized businesses grow with effective marketing. That's the short version. Here's the longer one.


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