What a Small Business Website Redesign Really Buys You
I rebuilt my own website by hand - lean PHP instead of bloated WordPress - then raced the old homepage against the new one on Google's speed test. Here's what a redesign actually buys you.
Marketing, AI, web strategy, and the occasional honest take on what actually works.
I rebuilt my own website by hand - lean PHP instead of bloated WordPress - then raced the old homepage against the new one on Google's speed test. Here's what a redesign actually buys you.
I put the four biggest AI platforms - Grok, Gemini, Claude, and Copilot - through the same business planning task. The results were not what I expected. One of them found me $20,000 in potential tax savings.
I recently went through a host migration myself. Here's what actually matters - and what the hosting companies don't tell you upfront.
Artificial intelligence is changing marketing fast. But with hundreds of tools available, choosing the right ones is harder than it looks. Here's a segment-by-segment breakdown.
I used AI to analyze my own site. The results were eye-opening. Here's what it found - and what I did about it.
Gems are reusable AI prompts that can automate repetitive tasks. Here's how I'm using them to save hours every week.
AI has transformed marketing, but the misconceptions about what it can actually do are everywhere. Let's clear some of them up.
Lessons from a year of unemployment - and what it taught me about resilience, reinvention, and making the most of a bad situation.
In today's digital landscape, AI personalization has become the cornerstone of user experience. Here's what small businesses can learn from how the big players do it.
AI is changing the math on marketing spend. But measuring that impact requires asking different questions than most businesses are used to.
How I built a marketing machine that nearly runs itself - and how that experience turned into a career helping small businesses do the same.
The marketing landscape is changing faster than ever. Here's a practical guide to using AI for content without losing your voice.
A look at the long-term coexistence of humans and AI - and what it means for businesses building on these tools today.
A study on the Parable of the Sower and what it says about where we put our attention.
Notes from Mark's Gospel on what it means to be part of something bigger than yourself.
A careful look at Mark 3:22-30 - the scribes from Jerusalem, the accusation, and what it actually means.
A letter I held onto for years. It's nice to hear what other people think of you - especially when you're starting over.
Found this while digging through old files. A reminder that where you started doesn't determine where you end up.
I help small to medium-sized businesses grow with effective marketing. That's the short version. Here's the longer one.
15 minutes. Free. Let's see if we're a fit.
Book a call