Notes & insights

Digital Marketing & AI

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The new Bronstad Design homepage after its WordPress to PHP redesign

What a Small Business Website Redesign Really Buys You

I rebuilt my own website by hand - lean PHP instead of bloated WordPress - then raced the old homepage against the new one on Google's speed test. Here's what a redesign actually buys you.

Digital marketing business plan built with AI

How I’m Scaling My Digital Marketing Business Plan With AI (And The $20K Lesson)

I put the four biggest AI platforms - Grok, Gemini, Claude, and Copilot - through the same business planning task. The results were not what I expected. One of them found me $20,000 in potential tax savings.

Illustration of migrating a website to a new web host

Thinking of Switching Web Hosts? Here’s the Real Deal

I recently went through a host migration myself. Here's what actually matters - and what the hosting companies don't tell you upfront.

Signpost pointing toward different AI marketing tools

How to Choose the Right AI Marketing Tools for Your Business

Artificial intelligence is changing marketing fast. But with hundreds of tools available, choosing the right ones is harder than it looks. Here's a segment-by-segment breakdown.

BronstadDesign.com homepage before its AI-assisted redesign

BronstadDesign.com Gets a Modern Website Redesign with AI

I used AI to analyze my own site. The results were eye-opening. Here's what it found - and what I did about it.

Building a reusable Gemini AI Gem prompt

How to Use Gemini AI to Build Complex Multi-Prompts (Gems) and Create Images

Gems are reusable AI prompts that can automate repetitive tasks. Here's how I'm using them to save hours every week.

Debunking common myths about AI in marketing

Debunking Common Myths About AI in Marketing

AI has transformed marketing, but the misconceptions about what it can actually do are everywhere. Let's clear some of them up.

AI personalization tailoring content to individual users

AI Personalization in Action

In today's digital landscape, AI personalization has become the cornerstone of user experience. Here's what small businesses can learn from how the big players do it.

Measuring the impact of AI on marketing ROI

The Impact of AI on Marketing ROI: How to Measure Success

AI is changing the math on marketing spend. But measuring that impact requires asking different questions than most businesses are used to.

A practical guide to AI-powered content creation for marketers

AI-Powered Content Creation: A Practical Guide for Marketers

The marketing landscape is changing faster than ever. Here's a practical guide to using AI for content without losing your voice.


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