Your brand is already saying something.

People decide whether to trust you before they read a single word. Your logo, your colors, your fonts - they signal "professional" or "amateur" in about two seconds. Most small business owners know their visual brand isn't great. They just haven't found the right moment to fix it.

This is the right moment.

Logo Design

A logo needs to work at 16px on a phone screen and 10 feet tall on a sign. It needs to look right in black and white, in color, on a dark background, and on a white one. Most cheap logos fail one or more of those tests. Mine don't.

I've designed logos for local service businesses, B2B companies, nonprofits, sports organizations, and startups. Past clients include Barton Venture Capital, Star Time Supply, TrackALYTIX, HisLight Ministries, PBS KUHT Channel 8, and a handful of companies that have since grown into something significant. Every logo is built in vectors, so it scales to any size without pixelating. You get the original files.

Visual Brand System

A logo is the starting point. A brand system is the whole thing - color palette, typography, how photos should look, how the logo is used across different backgrounds. When these are consistent, people start to recognize you. Recognition builds trust. Trust closes deals.

Not every client needs a full brand system on day one. But it's worth knowing where you're heading before you order the business cards.

Brand Refresh

If your logo was designed in 2005 by your nephew in Word, it's probably time. A refresh doesn't mean starting over - it means bringing what already works into the current decade. Cleaner lines, better proportions, formats that actually work on screens.

What this costs

Logo design is a flat project fee. Scope depends on how many concepts you want to see and how many rounds of revision you need. Most clients land something they love in two rounds. You get the vector source files, web-optimized PNGs, and a dark-background version - all included.