Advertising that pays for itself.

Most small businesses either skip advertising entirely or blow money on something that looks good and does nothing. There's a middle ground. It requires knowing your numbers, targeting the right people, and putting the message in front of them at the right moment.

Google certified since 2006. That's not a credential for the wall - it means I've been managing real campaigns with real budgets since before most agencies had the certification.

Google Ads (PPC)

Pay-per-click works when it's set up correctly. The targeting is precise, the results are measurable, and you can turn it on and off. A campaign I ran for a B2B watch supply company generated $108,000 in sales from a $5,400 budget - a 2001% ROI. Cost per click was $0.17. Return per click was $3.48.

Those aren't industry averages. Those are what happens when you match the right keyword to the right landing page at the right bid. It takes setup time and ongoing attention. Most agencies set it and forget it. I don't.

Direct Mail

Direct mail is not dead. It just has to earn its postage. A postcard campaign I ran for a local clock shop around Christmas drove a 30% increase in store traffic from the targeted zip codes. The piece was simple - two-color, strong offer, clear call to action.

Variable data printing takes it further. Every piece can be personalized - name, location, purchase history, offer. That's not a gimmick. One variable data promo I created won a national award from the National Direct Mail Association.

Print Advertising

Magazine ads, newspaper inserts, trade publications. Print still reaches audiences that tune out digital. When the creative is strong and the placement is right, it works. I've done print for radio stations, furniture retailers, B2B suppliers, and professional services firms.

What this costs

Campaign setup is a flat project fee. Ongoing management is a monthly retainer. Ad spend is separate and goes directly to the platform - I don't mark it up. You always know where the money is going.