Personalized URLs (PURLs)
Track like a pro with Personalized Web Address
PURLs are a fantastic method to track and interact with your customers from printed/mailed pieces. There are lots of moving parts, so the initial cost is fairly steep, but it really makes sense for ongoing projects where you’re constantly adding to your list, or for dealer programs (as in the example shown). PURLs have been shown to greatly increase response and interaction. What’s really great is when you add email marketing to the mix…
This PURL project was for Hitman Direct, an auto marketing firm. The were promoting a Texas Program that rebated older cars to improve air quality (and, of course, to sell more cars).