Adwords Campaign for Star Time Supply
Adwords was the primary paid lead generation tool utilized by Star Time, a watch parts and supply house that sells wholesale.
|Source / Medium||Sessions||Impressions||Clicks||Cost||CTR||CPC||RPC||ROAS|
|google / cpc||37,819(13.89%)||6,968,998(100.00%)||31,158(100.00%)||$5,420.94(100.00%)||0.45%||$0.17||$3.48||2,001.20%|
PMi Variable Data New Business Promo Campaign
Variable Data postcard campaign designed to promote the capabilities to businesses in Houston. Many of the elements were variable based on gender, name, company, etc. The campaign was built in FusionPro, and allowed for multiple lists for a constant drip campaign– as a new list was added, they received the first postcard, then about 3 weeks later, the second…
The campaign utilized a personalized url landing page to bring them to a landing page that was also personalized with their information; they were encouraged to interact with PMi by signing up for Direct Marketing tips by entering their email address.
Ann’s Clock Shop Postcard Campaign
This is going back a ways… saved a little money by printing in two colors. Campaign run before Christmas saw a 30% increase in traffic from mailed zips around the store
PMi Promotion Postcard “hello”
Postcard to promote the new branding for PrintMailers Inc. (new logo, new look). As I recall, PMi only had a two color Komori Press at the time; this postcard was printed in two passes using fluorescent ink for the cyan and magenta. Second side was 3 color– two PMS colors (matching new logo) and black.