Advertising
Adwords Campaign for Star Time Supply
Adwords was the primary paid lead generation tool utilized by Star Time, a watch parts and supply house that sells wholesale.
| Source / Medium | Sessions | Impressions | Clicks | Cost | CTR | CPC | RPC | ROAS |
|---|---|---|---|---|---|---|---|---|
| google / cpc | 37,819(13.89%) | 6,968,998(100.00%) | 31,158(100.00%) | $5,420.94(100.00%) | 0.45% | $0.17 | $3.48 | 2,001.20% |
Adwords Ad Builder
Ad with Automatic Keyword Headline and customized landing page experience
Analytics screen grab
2016 Adwords Campaign generated $108K in sales; 2001% ROI
Adwords
Sample Ad
PMi Variable Data New Business Promo Campaign
Variable Data postcard campaign designed to promote the capabilities to businesses in Houston. Many of the elements were variable based on gender, name, company, etc. The campaign was built in FusionPro, and allowed for multiple lists for a constant drip campaign– as a new list was added, they received the first postcard, then about 3 weeks later, the second…
The campaign utilized a personalized url landing page to bring them to a landing page that was also personalized with their information; they were encouraged to interact with PMi by signing up for Direct Marketing tips by entering their email address.
PMi Variable Data Promotion
Variable Data postcard campaign created to promote the new digital press and highlight the positive response effects of color and personalized data. Versioned by gender; included a custom cloud image “font”.
KTRH Ads
Ad design and illustration for full page magazines
hoops-2
KTRH Houston Rockets Ad
“Take the Oilers with You”
KTRH Ad promoting the Houston OIlers (before the headline became ironic)
Hoops and Scoops
“Old” Rockets Ad for KTRH
Brandon’s Furniture
Brandon’s Furniture
Full page newspaper
Brandon’s Furniture
Postcard back
Brandon’s Furniture
Postcard front
Upchurch Kimbrough Postcard Campaign
Mailers promoting newest building materials to project managers and architechs
“Gold Standard” Postcard
front
“Gold Standard” Postcard
back
Sustainability Postcard
front
Sustainability Postcard
back
Nichiha Postcard
front
Nichiha Postcard
back
Ann’s Clock Shop Postcard Campaign
This is going back a ways… saved a little money by printing in two colors. Campaign run before Christmas saw a 30% increase in traffic from mailed zips around the store
Ann’s Clock Shop
Sight
Ann’s Clock Shop
Sight (back)
Ann’s Clock Shop
Wake Up
Ann’s Clock Shop
Wake Up (back)
Ann’s Clock Shop
Hi Ho
Ann’s Clock Shop
Hi Ho (back)
Ann’s Clock Shop
Fragile
Ann’s Clock Shop
Fragile (back)
Ann’s Clock Shop
Great Wall
Ann’s Clock Shop
Great Wall (back)
PMi Promotion Postcard “hello”
Postcard to promote the new branding for PrintMailers Inc. (new logo, new look). As I recall, PMi only had a two color Komori Press at the time; this postcard was printed in two passes using fluorescent ink for the cyan and magenta. Second side was 3 color– two PMS colors (matching new logo) and black.
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