by sbronstad | Jan 9, 2025 | Artificial Intelligence (AI), Marketing
A Director of Digital Innovation at a Fortune 500 retail company faced a familiar challenge. Her team had invested significantly in AI-powered marketing tools, but quantifying their impact proved more complex than traditional marketing metrics could capture. This...
by sbronstad | Jan 3, 2025 | Artificial Intelligence (AI), Marketing
A Practical Guide for Marketers The marketing landscape is changing faster than ever. Remember when “going viral” was the holy grail? Now, with algorithms shifting like sand dunes and audiences craving personalized experiences, cutting through the noise...
