Company Website Redesign (with AI!)
BronstadDesign.com Gets a Modern Makeover with AI
I used AI to analyze my website and the results were eye-opening! Check out the before & after and see how I revamped BronstadDesign.com with a fresh new look and a focus on driving business growth. 🚀
How It Got Stail
Remember that old saying, “Don’t judge a book by its cover?” Well, in today’s digital world, your website is your cover. And frankly, BronstadDesign.com was starting to look a little dated. It was time for a refresh, but I wanted to do it right. So, I enlisted the help of some cutting-edge AI to analyze the site and give me some expert recommendations. The results were eye-opening!
The AI identified several key areas for improvement, from the headline and hero image to the overall layout and content. It suggested a more compelling headline that focuses on the benefits of my services, like “Effective Marketing Solutions That Drive Business Growth.” It also recommended replacing the generic cityscape image with something more engaging and relevant to my work, like showcasing successful client projects or highlighting my team’s expertise.
Beyond the visuals, the AI provided valuable insights into improving the site’s content and messaging. It encouraged me to streamline sections, use stronger headlines, and focus on showcasing the value I provide to clients. It even suggested adding social proof elements like testimonials and case studies to build credibility and trust. Who knew AI could be such a marketing whiz?
Armed with this valuable feedback, I set out to revamp BronstadDesign.com. I chose a fresh, modern theme that reflects my brand’s personality and incorporated all the AI’s recommendations. The result? A website that is not only visually appealing but also more user-friendly, informative, and effective at communicating the value of my services.
I’m excited to share the new BronstadDesign.com with you and confident that it will help me better connect with potential clients and drive business growth. Check it out and let me know what you think! And if you’re looking to give your own website a boost, don’t underestimate the power of AI. It might just surprise you with its marketing savvy.
Research
It took just a few minutes using Gemini (response was pretty brutal)
Vision
“Physician, heal thyself.” I need to redo my website for, well, a long, long time. It was actually on my social posts calendar to show an AI-aided before-and-after. I figured I’d kill two birds…
Design
I selected a Divi theme (Marketing Website) from Elegant Themes (I was an early member). After some tweaks, it took about 8 hours to complete the web update with the new “wrap”.
Web Redesign & Rewrite
Before (and suggestions)
Headline & Value Proposition:
- Stronger headline: Focus on problem (“Struggling to get customers?”) or solution (“Effective Marketing Solutions”).
- Add value proposition: Concisely summarize your services (e.g., “website design, content marketing, SEO”).
Hero Image/Visual:
- Replace generic image: Use high-quality visuals showcasing your work, clients, team, or abstract concepts.
Call to Action:
- Add clear CTA button: “Get a Free Consultation,” “View Our Services,” etc.
- A/B test: Experiment with CTA button colors, text, and placement.
Content & Layout:
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- Simplify sections: Streamline and consolidate for clarity.
- Strengthen headlines: Make them specific and benefit-oriented.
- Show, don’t tell: Use visuals to illustrate points and showcase work.
- Add social proof: Include testimonials, case studies, client logos.
- Improve readability: Use shorter paragraphs, bullet points, whitespace.
After
- Headline and Value Proposition: The new headline, “Helping Businesses Grow with Creative Marketing Solutions,” is definitely a step up from the old one. It’s more concise, benefit-oriented, and clearly communicates what you offer. The addition of a value proposition below the headline further strengthens this by outlining your key services.
- Hero Image: Using a high-quality image that showcases your work or clients is a great way to make the hero section more engaging and relevant. It would be interesting to see what specific visual you chose and how it reflects your brand.
- Call to Action: Adding a clear call to action above the fold is crucial for encouraging visitors to take the next step. “Get Started Today” is a good choice, but you could also experiment with other options like “Get a Free Consultation” or “View Our Services” to see what performs best.
- Content and Layout: Streamlining sections, using stronger headlines, and incorporating visuals are all excellent ways to improve the clarity and effectiveness of your website’s content. It would be great to see how you’ve reorganized the information and what visuals you’ve chosen to illustrate your points.
Got some feedback? Let me know in the comments below!
Get Started
Ready to Build Your Own Marketing Machine?
If you’re ready to take your business to the next level, I offer a free 2-hour business consultation, including 1 hour of dedicated research and a personalized in-person or video presentation of my findings and suggestions. Let’s explore how we can build a marketing powerhouse that drives sustainable growth for you. Contact me today! (Hurry, I can only do a few of these per month…)
